ECHOExploratory Compendium of Humanity Online

Social Media Users Time-Series (2010–2020)

AggregateSmallFacebookInstagramTwitter (X)EngagementTime series

A Twitter, Facebook, and Instagram dataset of 44 quarterly records spanning Q1 2010 to Q4 2020, collected by Margaretha Martinez via CNBC and Statista (2021). Each record contains quarter label, Twitter MAU (millions), Facebook MAU (millions), Instagram MAU (millions). A longitudinal quarterly time-series tracking monthly active user counts for three major social media platforms across a decade of growth. Suitable for platform growth analysis, social media market trends, digital media landscape studies, longitudinal comparison research.

#Monthly active users#Platform growth#Statista

Cite this dataset at socialmedia-users-timeseries.echo.directory

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Analytics

Data availability: Basic stats only — aggregate time-series platform statistics

  • Aggregate or summary statistics — no individual post/user records
  • Time-series of aggregate counts, not individual records
  • Platform-level statistics rather than user/post data

Quarterly aggregate user counts (millions) for Twitter, Facebook, and Instagram from Q1 2010 to Q4 2020, sourced from CNBC and Statista. No individual records exist — standard analytics pipeline does not apply.

353
Twitter (Q4 2020)
2.8K
Facebook (Q4 2020)
1.2K
Instagram (Q4 2020)
44
Quarters tracked
Monthly Active Users Over Time (millions)
01K2K3KQ1 2010Q3 2011Q1 2013Q3 2014Q1 2016Q3 2017Q1 2019Q4 2020QuarterUsers (millions)
  • Facebook
  • Twitter
  • Instagram

Record

Catalog key
socialmedia-users-timeseries
Authors
Martinez, Margaretha
Year
2021
Source paper
Social Media Users 2021
License
Data files © Original Authors
Records
44
Languages
en
Collected
Q1 2010 – Q4 2020 (2010s, 2020s)
Region
Global (inferred: the platform is used worldwide)

Provenance

Originally published at
https://www.kaggle.com/datasets/margarethamartinez/socialmedia2021 unverified
Hosted copy
Mirrored on echo.directory on 2026-10-09, 1.1 KB across 1 files. Checksums in MANIFEST.json.

How to cite

BibTeX

@misc{echo2026,
  title  = {ECHO: Exploratory Compendium of Humanity Online},
  author = {Switzer, Braden and Zafarani, Reza},
  year   = {2026},
  url    = {https://echo.directory},
  note   = {Syracuse University}
}

@misc{martinez2021socialmedia,
  title        = {Social Media Users 2021},
  author       = {Martinez, Margaretha},
  year         = {2021},
  howpublished = {\url{https://www.kaggle.com/datasets/margarethamartinez/socialmedia2021}}
}

APA

Switzer, B., & Zafarani, R. (2026). ECHO: Exploratory Compendium of Humanity Online [Data repository]. Syracuse University. https://echo.directory

Martinez, M. (2021). Social Media Users Time-Series (2010–2020) [Data set]. https://socialmedia-users-timeseries.echo.directory/

MLA

Switzer, Braden, and Reza Zafarani. ECHO: Exploratory Compendium of Humanity Online. Syracuse University, 2026, echo.directory.

Martinez, Margaretha. Social Media Users Time-Series (2010–2020). 2021, socialmedia-users-timeseries.echo.directory/.

BibTeX · RIS · CSL-JSON

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